Dreamer and sports fanatic Dusty Rhodes meets master suit maker Alson Bungay in the Philippines. An immediate bond is created and the idea of PROLOOK Sports is launched.
PROLOOK, sells their first uniforms to Milford High School basketball coach Joe Hillock. Milford will go on to wear this first set of uniforms for the next 12 years, That’s what we call DURABILITY. Joe would go on to be the first sales rep providaing many Utah schools with ProLook basketball uniforms.
The first business license is obtained as an LLC out of Dusty’s home state of Nevada. PROLOOK offered sewn on tackel twill while the long established competitors were all offering silk screened products and marking the price up for every little customization option. While those competitors were nickel and diming for larger inseams, extra embroideries PROLOOK offered a “One Price Promise” that was easy for everyone to understand and more economical.
Coaches love the fact that they can look like the pro’s by wearing sewn-on tackle twill numbers and letters, a feature not offered to high schools or colleges at this point.
Brent Hekekia, an AD met in Nevada, is contracted, quits his job, and demonstrates how to really sell the product by hitting conventions and visiting multiple coaches a day.
PROLOOK opens its offices in Orem, Utah after successfully launching its website and powerful backend built by the first employee, Jared Blanchard. Around 20 new sales reps are contracted and the 3rd sales training is held at the Mirage Hotel and Casino in Las Vegas.
PROLOOK become a C-Corp (2003) and is named to the Inc. 500 awarded as the #199 fastest growing company in the US (This all despite only selling team baseball, basketball and softball uniforms).
PROLOOK back peddles after a staggering defeat in the synthetic grass industry at the same time the recession hits. The saving grace is the introduction of form fitting football uniforms developed during this time.
PROLOOK opens up it’s sublimation print and heat press facilities quickly learning and dominating the industry. PROLOOK is still the only brand to offer sublimated tackle twill customization.
PROLOOK launches QuickStrike, a private labeling manufacturer for many popular brands. QuickStrike immediate blossoms and propels PROLOOK back into the black capable and eager to innovate again.
PROLOOK rebrands with a new logo and look as well as removing the space in it’s name. The new website launches and PROLOOK aggressively goes after the custom team market with the most comfortable, longest lasting and most innovative products on the market.