PROLOOK becomes Dick’s Sporting Goods' choice as exclusive custom team partner. PROLOOK custom team uniforms are on display throughout all 900 stores nationwide.
PROLOOK invests in two factories in China for retail and QuickTurn custom team apparel.
In the midst of a crazy, unpredictable year, PROLOOK gets gritty. It pivots quickly, developing a customized mask that actually fits, is comfortable, and offers a sense of protection against transmission of the virus.
PROLOOK will go on to leverage the incredible revenue generated from mask sales to add an even higher level of quality to its core products and services—continuing the PROLOOK growth story.
PROLOOK begins its annual President’s Club retreat to Cabo San Lucas. All sales reps that sell over $150,000 in product are treated to a free vacation with their peers.
PROLOOK closes its long-established inside sales group to focus on greater distribution by partnering with sportswear dealerships throughout the world. All sales leads are passed on to those who can truly offer local assistance and a better customer service experience.
PROLOOK rebrands with a new logo and look, as well as removing the space in its name. The new website launches and PROLOOK aggressively goes after the custom team market with the most comfortable, innovative, and longest-lasting products on the market.
PROLOOK opens up its sublimation and heat press facilities, quickly learning and dominating the industry. PROLOOK is still the only brand to offer sublimated tackle twill customization.
PROLOOK launches QuickStrike, a private labeling manufacturing option. QuickStrike immediately blossoms, taking what they've learned from manufacturing for Nike and adding several more brands to its list of customers. This propels PROLOOK back into the black, capable and eager to innovate again.
PROLOOK carves out 10,000 square feet of its factory space and builds out a tech office to create what is today the industry's best customizer. More than 50 talented software engineers and graphic artists use their skills to give PROLOOK a technological advantage.
PROLOOK back peddles after a staggering defeat in the synthetic grass industry at the same time the recession hits. It saves itself through its innovation, introducing form-fitting football uniforms which see major success. PROLOOK moves its main office to Orem, UT, where it is today.
Smooth seas do not make skillfull sailors.
PROLOOK becomes a C-Corp and is named the 199th fastest growing company in the United States by Inc. 500 despite only selling team baseball, basketball, and softball uniforms.
PROLOOK opens an office in Provo, Utah after successfully launching its website and powerful backend built by the first employee, Jared Blanchard. Around 20 new sales reps are contracted and the third annual sales training is held at Caesars Palace in Las Vegas.
Coaches love the fact that they can look like the pro’s by wearing sewn-on tackle twill numbers and letters, a feature not offered to high schools or colleges at this point.
INNOVATION IS THE ONLY WAY TO WIN
PROLOOK is licensed as an LLC in Dusty’s home state of Nevada. While its long-established competitors are all offering silk-screened products and marking the price up for every little customization option, PROLOOK begins to sell sewn-on tackle twill items and commits to a "One Price Promise" that is easy for everyone to understand and ensures the customer gets the best price possible.
PROLOOK sells its first uniforms to Milford High School basketball coach, Joe Hillock. Milford will go on to wear this first set of uniforms for the next 12 years. That’s what we call DURABILITY. Joe later becomes the first PROLOOK sales rep, providing many Utah schools with high-quality basketball uniforms.
Dreamer and sports fanatic, Dusty Rhodes, meets master suit and pattern maker, Alson Bungay, in the Philippines. An immediate bond is created and the idea of PROLOOK Sports is born.